DEADLINE EXPIRED
Direct communication required by February 2, 2026
How To Make
This Stop
We are prepared to take this site down if Homeaglow is willing to commit, in writing, to the following actions and timelines. For each item, we require confirmation of yes or no and the specific date of implementation.
Notice of Public Disclosure
Any and all communications received from Homeaglow, Inc. or its representatives will be immediately published on this website and forwarded to the Attorneys General of all 50 United States. There will be no private negotiations. Every response, excuse, threat, or offer will be made public for consumers and regulators to evaluate.
Direct Communication Required
We require direct written communication from Homeaglow's legal counsel or C-suite executives within 5 days (by February 2, 2026). Form responses, customer service templates, or silence will be interpreted as refusal to engage and will trigger immediate escalation to state and federal regulators.
Condition Precedent
Before any discussion of takedown, you must first publish a clear post on your website announcing the policy changes below. That public post may link to a settlement-style term sheet detailing the commitments, timelines, and retroactive remedies.
Questions Requiring Written Confirmation
Will you modify checkout so that membership and recurring charges require explicit, affirmative opt-in, with total cost and commitment clearly disclosed before payment?
Will you eliminate punitive early termination fees so customers who cancel early are not charged more than the value of services actually used?
Will you require a separate written confirmation for any recurring billing, clearly stating billing cadence and how to cancel, with no charges absent that confirmation?
Will you implement a simple, functional cancellation process that works on mobile and desktop, with written confirmation within 24 hours?
Will you automatically refund customers for non-delivery, no-shows, or billing errors without requiring disputes or escalation?
Will you grant unconditional termination within 36 hours of signup, with full refunds, for customers who complain of deceptive enrollment or confusion before using any services?
Will you retroactively apply this 36-hour termination and refund policy to all qualifying customers from the last 12 months and issue full refunds?
Public Communication Requirement
Will you publish a website post announcing these changes first, and include a link to a settlement-style term sheet that documents the commitments, timelines, and retroactive refunds?
What Happens If You Don't Respond
Formal complaints filed with the FTC, CFPB, and all 50 state Attorneys General with full documentation of deceptive practices.
Press releases sent to consumer advocacy journalists at major outlets including NYT, WSJ, and local news in every market you operate.
Direct communication to Khosla Ventures, Founders Fund, and Signatures Capital documenting the regulatory exposure their portfolio company faces.
This site will be optimized to appear in search results for every keyword you advertise on. Every dollar you spend on ads will drive traffic here.
A Note to Homeaglow Employees
Have you ever talked to a customer service person who told you "No, that's our policy"?
Has your family ever been scammed? Has your grandmother ever had money taken from her by a medical scam? Has anyone in your family been hurt by corporations? Not paid by an insurance company?
Do you realize you're no different? Not smaller, not larger. You're just a little heartbreak for every person you work with.
How would your mother feel about this business you are in?
We're Curious About Your Incentive Structure
Some questions for Homeaglow leadership and employees:
- ?Do your bonuses include metrics on how much you DON'T refund to customers?
- ?Are customer service reps incentivized by how fast they close tickets rather than how well they resolve issues?
- ?What perverse incentives exist in your compensation structure that force this type of behavior?
- ?What is the mass of cold moral loss you've had to perform in the eyes of yourself and your family?
If your bonus depends on denying refunds, you're not in customer service. You're in collections.
How You Treat Your Entire Ecosystem
A checklist of harm across every stakeholder
Customers
- Trapped in subscriptions with hidden fees
- Impossible cancellation process
- 2,955+ FTC complaints filed
- 2,800+ BBB complaints (1.07/5 rating)
Cleaners/Workers
- Misclassified as independent contractors (class action lawsuit filed)
- Tips stolen through the platform
- No compensation for cancellations or rescheduling
- 2.1/5 Glassdoor rating from cleaners
Active Legal Actions
- Worker Misclassification Class Action - Zakay Law Group (2022)
- TCPA Robocall Class Action - Illegal automated marketing calls
- FTC/TINA.org Complaint - ROSCA violations, deceptive pricing
- Consumer Class Action - Deceptive membership model
A Simple Math Question
What if you took all your lawyer defense money and gave it back to your customers?
Wow. Wouldn't business be easier?
A Question of Legacy
Southwest Airlines
- ✓ Transparent pricing
- ✓ No hidden fees
- ✓ Customer loyalty
- ✓ Employees who care
- ✓ Built to last
Spirit Airlines
- ✗ Hidden fees everywhere
- ✗ Angry customers
- ✗ Race to the bottom
- ✗ Demoralized workers
- ✗ "The Spirit of Suck-cess"
Which one do you want to be known as?
The Southwest of cleaning... or the Spirit?
Inspired by the wisdom on a Dr. Bronner's bottle
"If a company can't afford to make profits to the benefit of its customers, you need to rethink the business. You're probably missing out on the real value creation that would make you prominent forever in consumers' minds."
— Tony Greenberg
Response Log
This log will be updated in real-time as communications are received.
Last Updated
January 28, 2026
This page will be updated to reflect any responses received from Homeaglow, Inc.