The Homeaglow
Fraud File
A comprehensive, fully-cited investigation into the deceptive business practices of Homeaglow Inc. Every fact is linked to its source. Every claim is documented.
Executive Summary
Homeaglow Inc. operates what consumer advocates describe as a "subscription trap" disguised as a home cleaning service. The company advertises "$19 home cleanings" on social media, but the fine print reveals this price requires enrollment in a $49/month membershipwith a $100 cancellation fee.
This investigation documents a pattern of deceptive practices including: misleading advertising, hidden subscription fees, fake customer reviews, aggressive telemarketing, and worker misclassification. The evidence is drawn from federal regulatory filings, class action lawsuits,consumer watchdog reports, and public records.
The company was founded by Aaron Cheung, who previously acquired the customer database of the failed Homejoy startup. This report traces the evolution of the scheme and provides actionable resources for affected consumers.
Key Findings
Fact Timeline
Homeaglow Founded
Aaron Cheung launches "Fly Maids" (later Homeaglow) after acquiring the customer database from the failed Homejoy startup.
Source: Hacker NewsRebrand to Homeaglow
Company rebrands from "Dazzling Cleaning" to "Homeaglow" and begins aggressive Facebook advertising campaign with "$19 cleaning" offers.
Source: Company RecordsTINA.org Investigation Begins
Truth in Advertising (TINA.org) begins documenting deceptive marketing practices, including hidden subscription fees and fake reviews.
Source: TINA.orgFTC Complaint Filed
TINA.org files formal complaint with the Federal Trade Commission citing violations of the Restore Online Shoppers' Confidence Act (ROSCA).
Source: TINA.orgBBB Complaints Surge
Better Business Bureau records over 2,800 complaints against Homeaglow, with a pattern of billing disputes and cancellation issues.
Source: BBBFTC Complaints Exceed 2,900
Federal Trade Commission Consumer Sentinel database shows 2,955+ complaints filed against Homeaglow for deceptive practices.
Source: FTC Consumer SentinelWorker Misclassification Lawsuit
Class action filed alleging Homeaglow misclassifies cleaners as independent contractors to avoid paying minimum wage and benefits.
Source: Court FilingTCPA Robocall Class Action
Lawsuit filed accusing Homeaglow of using illegal automated dialing systems to spam consumers with unsolicited marketing calls.
Source: Court FilingTrustpilot Cease & Desist
Trustpilot issues cease and desist to Homeaglow after investigation reveals approximately 30% of positive reviews were fake.
Source: TINA.orgPrimary Sources
TINA.org Investigation
Comprehensive report on deceptive marketing practices
BBB Complaint Database
2,800+ consumer complaints with company responses
FTC Consumer Sentinel
Federal database of consumer fraud complaints
Hacker News Discussion
Aaron Cheung's own comments on acquiring Homejoy data
WBEZ Investigation
Chicago public radio investigation into gig economy practices
Patty Friedmann Report
First-person account of the subscription trap
Take Action
Use this evidence to file your own complaint or join the class action.