The Architects
Meet The
Perpetrators
This isn't an accident. It's a design choice.
These are the people who built the trap.
Perpetrator
Aaron Cheung
CEO & Co-Founder
The Track Record
- Founded Homejoy (Shut down due to lawsuits)
- Bought Homejoy's user database to launch Fly Maids/Homeaglow
- Admitted to using user data without consent
- Architect of the 'Deceptive Membership' Model
Perpetrator
Oscar Mulder
Chief Operating Officer
The Track Record
- Ex-BCG Consultant (The 'Efficiency' Expert)
- Executes the 'Churn & Burn' strategy
- Oversees the 'No Refund' policy
- Manages the bot-driven support system
Perpetrator
Xiao Wei Chen
Co-Founder & Director
The Track Record
- Complicit in Homejoy's collapse
- Director of Homeaglow's operations
- Enables the 'Bait & Switch' pricing
- Profits from worker misclassification
Perpetrator
Aiby Nisperos
Head of Customer Experience
The Track Record
- Manages the 'Wall of Silence' support team
- Responsible for ignoring cancellation requests
- Enforces the $100 cancellation fees
- Blocks customers from refunds
Perpetrator
Marketing Team
Growth & Acquisition
The Track Record
- Creates the misleading $19 ads
- Buys fake 5-star reviews
- Spams Google with SEO pollution
- Targets vulnerable consumers
Perpetrator
The Financiers
Signatures Capital
The Track Record
- Sole confirmed investor: Signatures Capital (Bobby Yazdani)
- Funded the 'reboot' of the failed Homejoy model
- Enabled the acquisition of Homejoy's user data
- Backing a founder with a history of regulatory failure
The Pattern of Fraud
Aaron Cheung has been running the same playbook for over a decade. First with Homejoy, which collapsed under the weight of worker lawsuits. Now with Homeaglow, he has simply rebranded the exploitation.
He moves from one failed, litigious mess to another, leaving customers and cleaners holding the bag while he cashes out.